During high school I had a lot of trouble getting out of bed in the mornings. I would normally just hit snooze on my alarm clock or turn it off without noticing. This alarm clock, which is called “Clocky”. After hitting snooze more than once the clock rolls off your bedside table and hides somewhere in the room while sounding an alarm. This forces the sleeping person to go and locate the alarm, waking them up in the process. The company took the alarm clock, which stayed the same for a long time, and reinvented it. The company writes that “we take the things we interact with every day, and re-invent them. We make them move to work better for you” .