Wearable Bags

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Technology not only offers functionality, but it can also be seen as a status symbol because it's "cool" to have the latest thing. For Challenge 6, we were interested in examining how people self-represent through wearable technology. In general, we wondered why people, especially students and millennials, are interested in buying wearable tech, but we were also hoping to find out if they would choose to buy wearable tech accessories like backpacks or purses. We hypothesized that both functionality and the "cool" factor might inspire people to want wearable tech bags.
Our survey results showed that people claim to want to buy wearable tech of all kinds mainly for functionality (19 people), while six people buy wearable tech because it's cool, their friends have it, or they want to be on the cutting edge. By far the most people who answered the survey carry backpacks on a daily basis, though a few carry small purses, so there seems to be the most opportunity to develop wearable tech backpacks. This might also make sense as a design opportunity because the larger backpack size compared to small purses could offer more chances for added features. The most common current problem with existing bags is that they are not fashionable enough (10 responses), though that is closely followed by a lack of comfort (9) and lack of features (6). When asked to rank what tech features would most interest them, respondents were most interested in battery charging capabilities and wifi hotspots. A light was also desirable, as was waterproof material. A solar panel, heat source, and cold compartment were all middle of the range. We did wonder if anyone would rather not have these additional features, but "no features" was consistently ranked near the bottom of the list. When asked about ideal price ranges, respondents were mainly willing to pay $100-200 for a "perfect" bag, though a few would go up to $300, and some had lower price points. The demographics of our respondents matched fairly well to our target demographic, with most respondents under 33 (especially 27-33), and the gender balance was evenly distributed.

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