This week for my WIG I’ve decided to highlight the Bauer Supreme hockey stick that I recently purchased. The design of hockey sticks is fascinating as it needs to combine both performance and aesthetic. As a child growing up, before I knew any of the technical details, the stick I would select was 100% dependent on how cool I thought the stick looked based on color and design. Now my purchase depends on a myriad of factors such as the curve and the flexibility of the stick that affect how it functions. At the end of the day however, the colors almost always influence the decision, showing just how important design is in various applications.