jordanmdonald:

Sources:

https://cambridgeanalytica.org/about

 https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win

 http://www.spectator.co.uk/2016/12/the-british-data-crunchers-who-say-they-helped-donald-trump-to-win/

Murray, G.R. and Scime, A., 2010. Microtargeting and electorate segmentation: data mining the American National Election Studies. Journal of Political Marketing, 9(3), pp.143-166.