Started in 1997, the initial goal of the Moleskin notebook was to emulate the notebooks used by the most celebrated philosophers and artists of the modern (and post modern) era — a simply designed notebook with warm colored paper and a soft bounding. This association with prestige and noteworthiness gives the brand its initial desirability.
What I find interesting about this notebook is its conscious connection to the brandless notebooks of a bygone era. In a sense, the Moleskin is the recreation and popularization of a ‘vernacular’ form of notebook, one that evolved through the changing requirements and demands of its consumers and ultimately arrived at a perfect (or close to perfect) notebook, with innovations such as the inner cover sleeve. Today, the Moleskin brand extends beyond notebooks but rather sell a lifestyle of worldliness and class.
I personally like the notebooks because of the warmth of their color schemes as well as their simplicity!