Newsly provides news in picture and infographic form to its audience. The home page is a series of titles and accompanying pictures that readers can select to learn more about. Each article takes shape in the form of an infographic – a highly digestible format. Instead of being overwhelmed with a wave of text, infographics provide engaging summaries of information through strategic visualizations. Readers are more likely to be arrived by key large numbers and phrases that tell a cohesive graphic story than having to skim through an article to see if they are even interested. This format is both readable and understandable by both the semi-literate and the educated.
Readers can favorite their articles by clicking the star next to the titles so that they can easily refer back to them. At the end each article, readers have the option to share the article on multiple platforms including Facebook, Twitter, Google email and more, so that they can encourage their peers to also engage in the news, especially those on Newsly. By connecting social media platforms and allowing for personalization of news, users are more likely to convert to the app and publicize their usage to others.
Users can infinitely scroll through the articles, collapsing the previous article as you scroll past it.