CookSmart seeks to use news of local supermarket sales and food availability to help users create cheap, healthy, and simple meals.
First, the user is prompted to enter the name of his or her hometown. From there, the user is led to a page noting what ingredients are on sale at the local supermarket and what ingredients are always inexpensive options at the local supermarket.
The user can then select an image, indicating which ingredient he or she would like to use. The user is then led to a simple recipe using this ingredient and others available at his or her supermarket.
As a whole, this app seeks to educate its users to eat healthily. While supermarket sales may not feel like “news”, they can be essential information for one’s diet. The availability of food in one’s town heavily influences his or her eating habits.
The simplicity of the recipes and accessibility of the ingredients make healthy eating feel achievable instead of daunting. Because the recipes in the app are based on ever-changing supermarket sales, the user can come back daily for new ideas. The supermarkets featured on the app will have advertisements in their stores to encourage people to download. Furthermore, to encourage usage growth, users can unlock new recipes by inviting friends to the app using an SMS link to the App Store.