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I was originally skeptical of UGG Classic Boots, due to its clunky appearance. And I attributed the popularity of the boots to clever marketing and temporary fad. However, when I researched on this products’ reviews and purchased it for my own, I finally understand that it lived up to its hype. The sheep fur lining inside the boots is soft. cozy, dry, and insulated against the New England cold weather. Walking in this boots feel like walking in in-house slippers outside without actually wearing ones. In 2016, UGG introduces UGG Classic II after a process of receiving feedbacks from clients. Two of the most important new features are insoles with increased traction and durability, and water and stain pretreatment. This greatly improve customers’ experience especially in snowy, rainy areas, where most UGG customers reside. 


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