Google has long partnered with other phone designers to headline their purest operating system model for Android enthusiasts usually dubbed the Nexus line. Late 2016, Google announced a completely in-house design that shoved aside the Nexus line for a premium iPhone-matching experience dubbed the Pixel series of phones. The Pixel XL is nothing new in terms of aesthetic design (it seems deliberately iPhone-like), but the craftsmanship is unparalleled in other Android phones and the user experience is incredibly snappy. It just works. Part of the desirability comes Google’s reputation as a tech-giant focused greatly in quality of user experience and design ensuring that an 100% Google product gives fans exactly what they wanted.