My WIG is something I’ve used for a grand-total
of three days. Unlike most lip balms which are narrow cylinders, eos lip balms
are sphere shapes. They unscrew and inside, there is a hemisphere of lip balm.
This means you can apply to both lips at the same time (big deal I know). They
come in bright colors which catch the attention. They are mostly fruit flavored,
and the color matches the flavor. Many celebrities use eos: the eccentric
design, which is easily recognizable, makes it very marketable.