AEO EXTREME FLEX SLIM STRAIGHT JEAN
While I never thought I’d be typing “When did jeans get stretchy” into Google, life takes you to many strange places.
Stretchy denim has been around for longer than I would have imagined, and jean-makers started incorporating Spandex (Elastene) into their products at the beginning of the 80′s, though it wasn’t until more recently that this became widely done. The very first pair was created by fashion designer Peter Golding in 1978 for his hip clothing store in England. At the start, the idea was all about the way the jeans hugged your body (read: sex appeal), and they were marketed almost exclusively to wealthy women. Now, lots of companies sell stretch jeans to their normal consumer markets, and the trend is becoming much more common.
NOTE: Stretch Jeans are not to be confused with Jeggings, which are essentially just leggings that look like jeans.