I think this ‘what I’ve got’ ties together the themes of a couple of recent challenges really well. Adidas recently came out with the pure boost sneaker, which according to Adidas, took over three years and 100 prototypes to create.
Not only do these shoes remind me of the ones I created for the Footlocker challenge, these shoes were created exclusively for women’s feet. Moreover, it is interesting how it took them more than 3 years to create, and highlights how much time can necessary to create the perfect item for the target demographic.
This article discusses how these sneakers were created exclusively for women, and were not based off a men’s design. http://www.runnersworld.com/the-shoe-room/first-look-adidas-pureboost-x
