I recently came across this new brand of leggings because a friend shared the link on Facebook. I find their whole branding very appealing. The simple, comfy, athletic aesthetic is something that resonates with me and the down to earth, transparent wording of the website makes the consumer feel connected to the product.
The website itself is very design oriented and artful; even the water bottles are constructed to look like some conceptual art piece and the geometry of the pages creates a graphic flow.
They are doing a promotion now where you can get a free pair of leggings (only pay for shipping!) and in turn you help them advertise the product by sharing on Facebook. They used their entire advertising budget to give away free leggings so are relying on the help of the public to promote the brand which I think is super unique. That’s how I found out about them, so something must be working!