Tesla’s Model S has been responsible for the company’s meteoric rise, its control of the electric vehicle world, and Elon Musk’s status as the man at the edge of inventing the future. The Model S is sleek, fast, and has a price tag to match. The Tesla team took a “ground-up” approach with this car, starting without preconceptions and designing explicitly for how consumers drive, or want to drive, their cars. This led to a number of functional additions: the front trunk, the subtle door handles, the open main cabin, the large i-Pad-esque display, all contained in a very smooth and aerodynamic body.
The design is a full sensory experience in many ways. It is a luxury and a sportscar, and it communicates both immediately by its appearance. It is a functional car. It is also a silent car, which greatly enhances the sleekness of the car. When one of these slides past on the street, not making noise except for the throbbing “I want one…” in your head, it is hard not to recognize this as a design success.