We decided to rethink the trends that a 20-year-old male would sport and where those trends are heading, and went for a look that was more androgynous, colorful, and hip. With this bold floral pattern, there are vintage-y colors that aren’t too strictly feminine, and the shoe is done in the style of the modern high top. This puts a fresh face and feel on the current market of men’s fashion sneakers. With a velcro strap and velvet/suede flowers, the shoe has a very tactile nature that is attention-grabbing. Even the side of the sole has flowers embossed into the rubber, and the bottom has the same pattern to maintain visual and tactile continuity.
The layer of clear plastic between the sole and the body of the shoe is another unique feature. It contains small plastic flowers that can be seen from the side and though the cutout of the sole in the bottom. This feature gives a neat window into the inside of the shoe and catches a bit of light to add to the dark, saturated colors of the fabric and provide contrast. In the right time of day and at the right angle, light could even pass through the layer and cast floral shadows which is just another awesome feature.
Our target customer and inspiration for this design is a stylish 20 year old male who isn’t afraid to be bold and add a little pop of color to his outfit. He is most likely urban, and is into fashion but has a very casual look. These shoes would pair well with black jeans and white t-shirt.
This design is desirable because of its striking floral visuals and unique tactile nature. They make a bold statement against the muted colors of today’s style, and can be combined with other simple pieces to define an outfit or look. The clear plastic adds contrast to the shoe and provides a very unique feature, while the feel of the velvet/suede draws a buyer in.