I chose to look at bars (granola, protein, breakfast etc..). I went to Whole Foods to buy some and also had some already in my room. The study is skewed in that the bars were not picked at random. I chose ones that sounded good to my personal tastes (I tend to not like fruity bars normally). So already there is a choice preference here. Our group chose to use emojis as another way to communicate flavors and textures in addition to text. It serves as a more concise visual language.
The Pro Bar Meal, and the Clif Builder’s Bar were tied for top after my tastings.
I think from there it depends on what you are going for. I would totally take the Pro Bar if I was looking for a quick snack during the middle of the day, and the Builder’s Bar if I wanted something more substantial, or maybe after a hard workout.