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“Introducing Relaxer, the portable relaxation solution. Relaxer easily unfolds into your personal hammock for one and bench for six, and features a backpack for easy transportation. Enjoy the sea breeze and calming sounds of the ocean, while you sip your favorite drink (Relaxer features two cup holders!) and relax by yourself or with friends. Relaxer’s durable, comfortable material makes you feel secure, while you melt into the environment around you.”

The primary sense I focused on was touch, exemplified by the sunlight bathing the man’s face and how comfortable he appears on the product. I also incorporated elements of sound and sight (the beautiful beach landscape and soothing ocean sounds). This advertisement significantly improves upon the picture presented by Skymall, as it demonstrates the product in use and shows that it is indeed comfortable and desirable. 

Sales pitch background music:

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