Welcome to Ketla, your daily source for news comics!
Because the target audience primarily uses platforms that cannot support high resolution images, I used simple, hand-drawn images instead of photography. However, I didn’t want to sacrifice interest by doing so, so I sought to create an aesthetic that was stylized, bold, bright, and interesting to look at. Also, because the target audience consists of adults and young adults, I tried to make the drawings more realistic and less juvenile than typical comic-style art.
The homepage design is pictured above. It’s a collection of relevant news stories that’s updated daily. The story labeled “TOP STORY” is the most breaking news article, or possibly the most read article. The user can scroll down to see older stories. At the top left corner is a menu icon; when clicked, a sliding menu appears from the left. At the top right corner is a search icon that allows the user to search past articles. Clicking on the little hearts allows the user to “save” or “favorite” articles of their choice.
When the user clicks on a story, the icon expands and fills the screen. The title enlarges and the user is told to swipe to keep reading. An “x” appears at the top right corner, so that the user can exit from the current story at any time. See below:
The news story then unfolds over several screens. Simple English is used, accompanied by clear and simple drawings that assist with reading comprehension.
Images are emotive, dynamic, and cinematic. I played around with different layouts and formats to add interest, while remaining consistent in style and tone.
When the user is finished reading, he or she can simply exit by clicking on the “x” at the corner.
Original news article: http://www.bbc.com/news/world-asia-india-35379231
