KETLA’s picture and caption GIF displays are paired with sound bites for a news delivery experience that is both visually appealing and accessible to the illiterate.
Seeking a wide audience, KETLA features news topics that range from national news to coverage of economy and lifestyle.
In each screen, text is minimized, with buzzwords and captions replacing long form journalism.
Sound bites pair with animated GIF captions to give the feel of a real conversation.
Icons reinforce text and sound as means of communicating major points.
Sound, image, and words work together to depict a complete story, but also work on their own to communicate larger ideas.