KETLA: Conversational News

by post_author


KETLA’s picture and caption GIF displays are paired with sound bites for a news delivery experience that is both visually appealing and accessible to the illiterate.

Seeking a wide audience, KETLA features news topics that range from national news to coverage of economy and lifestyle. 

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In each screen, text is minimized, with buzzwords and captions replacing long form journalism.

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Sound bites pair with animated GIF captions to give the feel of a real conversation.

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Icons reinforce text and sound as means of communicating major points.

Sound, image, and words work together to depict a complete story, but also work on their own to communicate larger ideas.

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