What happened at Oscar last night? [Ketla]

by post_author

Considering the users, who are 18-to-30 years olds with low literacy and technology, I advocate for contents that can be translated as simple, sensational stories. For example, entertainment news (what happened at the Oscar last night), sports news (how one soccer player missed the goal by an inch), or even local crimes stories (how bulgar broke into the Mayor’s house).

I believe that the readers will find these contents engaging simply because
1) Simple stories can be easily understood especially through comic/photo format. Moreover, these stories invoke certain kind of emotions (surprised, anger, adore, etc.)

2) telling these simple stories through an artist’s pen could convey a specific message about the stories in an interesting, novel way. For example, to tell a news about effect of pollution that a local company had on the locals, artists can convey some emotions and attitude through uses of heavy lines, dark colors in stories to express anger or concern in the same way that journalists do through words. 

3) These stories can also be told via snapshots (GIF-format) from the actual event’s footage. This also provides readers with a ‘video-like’ effect

4) Readers feel like they are consuming efficiently because each stories can ‘read’ with in 10 quick glances .

The users will most likely come back will find our news worth readings, because we present stories that are easily digestable and engage them emotionally. We are using interesting presentation of each stories (such as artists’s style or snapshots) to captivate readers away from mundane texts.

Moreover, as the homepage suggests below, the contents will be suggested based on user’s historic preferences in Categories and artists.

Homepage:  Top stories (in your friend circle or area) appear in the big banner as you open the app.  Below there’s a section of suggested news based on your categorical or artits’ preferences.


Supposed that we click on the story shown on banner. Here’s a story that is currently told by series of snapshots. However in the real implementation, drawings can also be used to cover the news.

To read the next frame, readers will swipe right to left.

Frame 1:

Frame 2:

Frame 3 (below)

Frame 4 (below)

 Frame 5:  Observe that there’s very little text. But can you guess the story about what happened at Oscar last night?

Frame 6 (Share page): After the user is done reading, this share page will show. User can choose friends that they want to share this article with (selected ones are green) or post it to social media.

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