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Founded in 1973 by a climber named Yvon Chouinard, Patagonia is an activewear brand with an environmental concious. Before the 70′s there did not exist a brand, whos primary focus was to make clothing that is both durable for adventuring and fashonable. From its onset, Patagonia’s vision was clear. They were not only making clothes for the active man, but also for the everyday man. 

The PATAGONIA MEN’S BETTER SWEATER® ¼-ZIP FLEECE encompasses the true essense of the brand. The sweater is easy to wear and has a slim fit design. It can be worn in both urban and backcountry environments as a sole outerlayer or under a shell or coat. The material is durable and able to withstand active wear and tear. 

In line with the company’s goal, the quarter sip sweater is manufactured in a way that reduces resource consumption Throughout the entire process, the company uses techniques that minimize any negative effects on the environment. 

The reason I emphasize custom is because it is a very popular choice amongst college student organizations. The solid color pattern provides the perfect medium to host an organizations logo. The quarter zip design is perfect for fall weather and can be worn under a coat during the winter. It is very versatile and can be dressed up or down. I believe this is what makes it so popular amongst college students in the area.

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