The Beats Pill is the most aesthetically pleasing bluetooth speaker on the market.  One of my friends has one and he brings it out every time we spend time outside soaking up the sun and playing sports.  The quality of the sound is amazing, and can be heard from all over. It is very portable and fun to hold.  From the design alone, I am very tempted to purchase one.  However, because I associate it with good times with friends.  Beats’s marketing campaign is also high quality, and further motivates me to purchase one of the Pills.