Marimekko is a fashion and fabric design company founded in Finland in 1951. What is interesting about Marimekko’s desirability is that it has various levels of depth. Some people desire the fun, colourful prints because of their emotional connection, while others find the company desirable because of their female-centered approach, or because of their strong ties to modern design and architecture. Marimekko now finds itself in art gallery exhibitions, in your kitchen, in that famous mid century modern down the street, and in your closet. The brand desirability transcends it’s function and becomes desirable to a larger audience as a result.