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Fitbitbold helps improve posture by using a digital level to track posture. Bold can also help achieve a more active and less sedentary lifestyle, with a motion sensor that can track when you are sitting, standing, or on the move. After a period of time of bad posture (time specified by the user), bold will vibrate to remind you to sit up straight. Similarly, after a certain time period of sedentary status, bold will send a notification to either your phone or desktop, to remind you to stand up and walk around for a little.

Bold is a wearable that caters to the 9-5 office worker, student, parent – anyone who wants to improve posture and stay active while working. We wanted to address problems that could be solved with small fixes, like the tiny habits model. The device features both immediate feedback (vibration from bad posture) as well as a simple platform for the user to track her own feedback on the condition of her back. The daily progress tracker is a simple, single-touch survey: swipe left or right for ‘worse-’ or ‘better than yesterday’, and up for ‘same as yesterday’. Similar to the use of Tinder, users will eventually become accustomed to answering these daily surveys. As a result, users can track stats compared to their progress to emphasize the positive correlation between good posture, and physical condition.

Customer Journey

Cheryl is a healthy woman with a typical desk job, but has been noticing pretty bad upper back pain. She visits her doctor to ask for suggestions, and her doctor recommends using a monitor to keep track of her posture and activity in the office. After researching all of her options online, Cheryl chooses bold because of its price, customer rating, and name-recognition. She sets her bold so that she gets reminders after 30 minutes of being seated to get up and take a walk. At first, she begins the posture training by setting the time limit to 2 minutes – so bold will vibrate after bad posture for 2 straight minutes. After a while, she might decide to increase or decrease the intensity of posture monitoring. At the end of each day, she receives a pop-up that asks and records how her back feels in relation to the previous day. All this information, including minutes of good vs. bad posture and sitting time vs. standing time, is recorded on the Fitbit dashboard. As Cheryl continues to use bold, both her posture and confidence improve.

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