This winter has been one for the record books, and though #snowpocalypse has been frequently quoted, this winter has been better known as the winter of the Canada Goose. Until (basically) this year, the North Face, Patagonia, and other brands have dominated the outerwear market, but Canada Goose has been steadily growing its consumer base. Though expensive (jackets ranging upwards of $700), these jackets are known for their functionality; for being the warmest jacket out in the market. Originally designed for those exploring the coldest regions of the Arctic, Canada Gooses prepare wearers for the coldest of temperatures. However, apart from just the cold, Canada Gooses are a sign of economic status and trendiness that point towards social status, an important part of living in today’s world.