From my perspective, design of desirability is expressing a strong sense of identity. When people interact with the object you design, they should feel its personality in different levels: sensory, usability, or emotional. Each component of the design (color, material, form, function…) is an independent identity and contributes to make a harmonious and coherent story.  In this picture, it is a chair designed by George Nakashima, who respects the soul of trees and advocate designing according to the natural textures/ forms of materials. It’s a desirable chair because you feel it’s a life instead of a pure object. Design is a perfect process but the outcome doesn’t have to look perfect – sometimes imperfection is more desirable.

In Challenge 0, I made a collage out of the objects I use everyday. The green color represents hope, black represents darkness, and white snow is trying to cover everything. I was trying to use these color to tell my own story of going through darkness, searching hope and longing for a start over. Aesthetics and experience of meaning.

In Challenge 0.5,  I redesigned the appearance of a steak in skymall, primarily on the level of aesthetics. I was trying to use visual aids to trigger people’s sense of taste and smell by rendering an immersive scenario.

In Challenge 1, we created an experience focusing around actual immersion in some of the many games that were so iconic in many people’s childhood (Mario Kart, Tetris, Doom, Pacman etc).  Design on the level of aesthetics, experience of meaning and potentially emotional experience.

In Challenge 2, I was trying to create a dramatic and unrealistic change to a woman’s life when she felt frustrated of being a woman. It opens up the imagination of the possible life she might encounter and how she would deal with it. By blending the unreal and truth, reality and dream, the complex psychology of the main character becomes the most appealing part of the story. This is more designed from the level of meaning and emotions.

In whativegot, I was  attracted by the desire for being real. The advertisement of Dior Jadore depicts a sexy and elegant lady who is taking off all her “decorations” and going for a real self. This shows a contrast to normal people who are striving for those luxury “decorations”. The product itself shapes like a woman body, the gold cap is seductive, and easy to distinguish from/ operate. The product appeals to me in the level of aesthetics, emotional, and meaning.

photo credit: chair designed by George Nakashima