by post_author

The HSBC ads are so good, I’m sorry I can only post these two! They’ve been a long time favourite of mine in the advertising world, and you can commonly spot these blown up in airports to confront the viewer on eye-level. They challenge us to think about our assumptions and our culture with a few simple images. It truly shows the power of advertising to insinuate and to sway our opinions. It’s an ad that lingers with you long after you leave. They are shown with a tag, “Isn’t it better to be open to other people’s point of view?” I have no banking needs at the moment, but HSBC definitely has my attention.

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