Bevel is the first shaving system that caters to black men. Perhaps not a commonly known problem, but most razors will disrupt the coarse, curly hairs that grow on black men causing unsightly razor bumps, and other distresses. Bevel is catering to a whole new market, and they are doing so wisely, by selling their sleekly designed razors as luxury products that offer an experience as well as a shave. Bevel is  a subscription shaving company, that will send you fresh razors, shaving cream, and a restoring balm every 90 days. They are able to appeal both to that old-world barbershop romance, and a new age subscription service.