Lululemon athletica has found widespread success. Its key demographics of upper middle class teens and their mothers has proved extremely fruitful. Lululemon offers a lifestyle of yoga, healthy living, and sportiness. The pricey sportswear brand has a cult-like following, with the majority of its customers being repeat buyers and often rocking lulu head to toe. Its retail store associates are referred to as “educators” and are encouraged to forge connections with store-goers while also serving as fitness and healthy-lifestyle ambassadors. When someone buys a pair of $90 lululemon leggings, they’re also buying into a lifestyle.