This is Speculoos Cookie Butter from Trader Joe’s, just one of my many favorite Trader Joe’s products. I usually shop at Trader Joe’s about once a week. Their store cultivates a warm feeling of community, with signs such as “Trading Post” indicating the cashiers. The packaging of each product is clean, fun, and makes me want to try everything! They use vibrant colors in their store decor as well as in their packaging. Their products are exclusive to Trader Joe’s stores only and I think that this exclusivity helps to create loyal customers.