My favorite brand of watch is Diesel. The company does a great job carrying out a unique sense of brand and style in all of their watches (it’s easy to spot what’s a Diesel watch and what’s not). Not only do the timepieces actually tell time, but also many times they are multi-functional, with light, or date, or the time in three different time zones present on the watch as well. Plus, they just look cool and rugged and fun to have.