Toblerone chocolate’s unique shape and packaging makes it stand out in a positive way. The triangular shape of the pieces recalls the image of the mountains (emphasized in the ad pictured here). This reminds buyers of the mountainous country of Switzerland, so it more dramatically communicates the chocolate’s origin than a simple bar that merely states where it is from. This in turn effectively emphasizes the desirability of the chocolate because Swiss chocolate is some of the best in the world. 

photo credit: Toblerone.com