The color story here focuses on the combination of the fluffy blue, alluding to sleep, and the brown, red, and white, of the Nutella. Occasionally I’ll indulge in a late night snack, and although sleep is my main focus, a sugary sweet is a welcome distraction. The red accent on the predominantly brown package represents this via color. To me, the total picture suggests a feeling of relaxation accented by a little bit of excitement, just what I’m looking for before I fall asleep.