The Tiffany diamond, in it’s trademark blue box, is arguably the most desirable engagement ring on the market. Diamonds in general are an extremely desirable and costly luxury item, so it is interesting to think about why or how we allow this mined material to gain such value. Maybe it goes back to what was mentioned in Monday’s class, that we are attracted to sparkly things due to our inherent need for water. Now this sparkly object has become a status symbol of how loved and cared for we are, with the marked up Tiffany price tags aiming to represent the most love and care.