Mast Brother’s sets itself apart from other brands of chocolate and creates desirability by defying the typical packaging of the average candy bar. Whereas the typical candy bars are wrapped in foil and glossy paper, matte textured paper with uniquely printed wrappers are utilized instead. Along with an attached anecdote about the chocolate’s origins, the company’s limited distribution delivers a message of artisanal quality, tradition, and regionalism that challenges the way we consume mass produced confectionery.