Disney World is an experience.  Disney World is an iconic adventure during childhood.  Every single kid in America wants to go to Disney World.  That statement might be a bit of a generalization, but not by much! Disney World has rides, castles, characters, food, and fun times! Adults and parents have their own memories of their trip to Disney, which makes their children want to experience it too.  There is such a stigma behind the word Disney and it is the first thing I think of when I hear ‘Orlando, FL’.  The tv advertisements, the ideation of it being a magical fantasy world, and also the loyalty of its consumers and its reputation is what makes Disney so desirable.