What I’ve Got: Coachella

by post_author

Kicking off the 2014 music festival circuit, Coachella has become one of THE hottest festival tickets in recent years. This past weekend, my Instagram and Facebook exploded with Coachella photos, videos, and statuses.  Perhaps it’s the line up, the celebrity draw, the flower people fashion, or the pure spectacle…that draws thousands to into the desert for the 3-day festival, but there’s no denying there is something that makes Coachella incredibly desirable. Coachella is perhaps testament to how successful branding coupled with peer-to-peer buzz can truly transform an indie music festival into a pop culture phenomenon.

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