In a search for faster delivery times, Amazon is developing drones for 30 minute deliveries from warehouse to door for Prime customers. In many ways, this can be seen as a desirable product. It shows an extreme level of attention to delivery time, often seen as a detail by most companies. It is organic and intuitive, functioning for the user in the same way as any other delivery service. Advocates for the prototype at Amazon hope to have drone deliveries become as common as other delivery services.