Rising above the “innovator’s dilemma” from its successful DVDs-by-mail model, Netflix launched the first subscription-based, premium-content video-on-demand platform to compete in the open market.
Rights owners are excited to have a new channel through which to monetize old content, and end-users are thrilled at the high value proposition of “stream anywhere for $7.99 a month” and cable companies — long fattened by the content monopoly accidentally lumped into their infrastructure monopoly — are scrambling to keep viewers paying $100+ a month for cable television.
