A simple and clean design, the Patagonia pullover fleece has really been hitting the social scene. I’ve noticed that a lot of social organizations have been ordering customized sweaters (if they didn’t already have them) with their own emblems on the right side of the chest. Patagonia clothing is also not cheap, so their’s a sense of exclusivity from the price. While the customization brings a sense of belonging and provides a tangible memory and connection to the organization.