This cordless water pump is simple, clean and desirable in that it simplifies the process of drinking water from the 5-6 gallon bottles that typically rest on dispensers. This product dispenses bottled water without back-breaking lifting or wasteful spilling and can sit on any surface without taking up as much space as it normally would with a dispenser. I imagine this product being particularly desirable on camping trips or situations where a substantial amount of water is necessary but having a large dispenser is inconvenient and/or not a feasible option.