We chose to keep bright, approachable colors to market an affordable product towards families with children. We changed the font sizes so that each piece of information (“Pure Quality” and “100% Natural Spring Water”) was the same size as the brand name, which was also a recommendation made by the representative from 2×4. Keeping this information prominent, as well as the “Est. 1845” line, helps establish the credibility of the product, ensuring that it is a practical choice. We also opted to maintain the nature image and the bright blue background to bolster attraction from the market seeking affordable water.
