March Madness has a lot of things going for it. Basketball is our game, a game the US invented and leads. The tournament is national, stitching the whole country together in something that feels big and important. With 68 schools involved, people are much more likely to have a personal, exclusive affinity for a team at play. College players are less predictable, making the road to the Final Four a far more eventful, exciting, and gossip-worthy one to follow. The way it unifies chance and theory also makes it great fodder for small gambling leagues, which themselves can bring together an office or an apartment.