Designer capsule collections for commercial brands such as H&M are rapidly becoming the new standard for “fast fashion.” Who doesn’t want to own a designer piece at the fraction of the cost? After all, they aren’t knock offs if they’re actually “the real thing.” …right?
The desirability of these capsule collection is ultimately founded in an interestingly juxtaposing combination of high fashion brand exclusivity and fast fashion accessibility. Can these two extremes truly find a desirable middle ground?
