For diehard coffee drinkers, the Chemex is the ultimate at home personal coffee experience. With its elegant form and simple coffee-making process, the Chemex is desirable not only because of its aesthetically modern take on making coffee, but also because of its allusions to the “artisan coffee shop” experience.
With clever partnerships with Intelligensia, Stumptown, and other coveted coffee brands, the Chemex has created an identity that aligns seamlessly with a target market created by the artisan coffee craze in America.
