Danish furniture store Hay mass-produces its chairs and other household items, yet its catalogs present them as unique art objects, often photographed individually against spare backdrops. This pared-down, gallery-like presentation extends to Hay’s stores, with products carefully organized by color and material. This type of display strategy resembles that of other design-focused stores like Muji, which has a simple and cohesive family of labels and packaging that enhances the desirability of everyday items.