As we established in the Icon Challenge, designing a highly recognizable, game-changing piece of fashion or homeware is difficult but rewarding for the brand who is able to do so. An interesting off-shoot of brand-specific iconic design is the field of companies that offer customization of more generic iconic products. For example:

  • CONSTRVCT: customized images on women’s leggings
  • customized images on simple plastic watches
  • Various companies: customized stickers for the back of Apple laptops incorporating the iconic glowing white apple logo
  • Patagonia: customizing their own iconic pullover sweaters with group logos

These all incorporate elements of desirable design that include personalization and capture of already-iconic designs.



Apple laptop stickers: