My infographic dissects Boston land ownership, and attempts to play on local pride in Bean Town and the timely shock factor of interest in the distribution of wealth to generate buzz and drive virality around the infographic. Further, the following elements of virality were incorporated:
Ease of Consumption: Scroll-down infographic style with one piece of content at a time
Target demographic: picked a local area which people are passionate about
- Shock factor: Charleston land value and massive public ownership
I also used bit.ly to post the link so that the views could be easily tracked and analyzed.