Justin Timberlake has positioned himself to be highly desireable. After waiting 6+ years to release a new album after his chart-topping “FutureSex/LoveSounds” album, he had certainly kept his fans wanting more. His comeback, although a different, more relaxed version of his younger self, is giving his fans a new, different style of music to listen to. He mixes sounds, and returns to a vintage “big band” feel and sound for many of the songs released so far. He and his publicists have done a great job building up hype around his comeback: with Budweiser commercials, SNL appearances, and streaming of his music. His comeback shows that he’s grown up, which is more desirable than staying the same and producing the same old sound.