I don’t imagine buying a motorcycle anytime soon, but if I did, this one would be one of my top choices. As opposed to overly shiny Harleys, this motorcycle looks like luxury and reminds me of the aluminium manufacturing that Apple uses for its Macbooks. At ~$13,000, it’s more expensive than many other motorcycles, but it’s still cheaper than a full luxury car.
I find the design desirable for its utilitarian engineering and lack of “extras” that many other bikes seem to have.